When I was brainstorming about the summer show, I started to think about this years theme “Language”, and about ways to express that within the promotional material; posters etc. It came to me one of the only ways to really show that consistently was to have the name/title in numerous languages throughout the visual communication of the show.
Here I have made a quick photoshop mock up based on what I saw in my head, but obviously the aesthetic will adapt and match the concept/s as they progress.
The colours etc. here are based on our idea to use bright, luminous colours, and perhaps hand painted type (using Biggie pens). The title is in Japanese and spells out Show.
I think this could definitely work well if it was developed further.