Creative Industry Practice – Kickstarter Brand Development

We decided to push ourselves forward and focus primarily on Risograph with maybe a spot of screen printing for our production. Sticking simply to cards and posters and moving our attention over to Hannah’s designs, at least at first, marking a catalyst to move forward aesthetically as hers had the most flair and it would give everything continuity. With this in mind I suggested we move away from the stark bright colours and into a softer pastel palette. Hannah took hold of this and created some wonderful visuals, including a revamped logo with a script typeface and patterns for our social media outlets. I would then use this to construct the basis for our video.

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