After looking at a large variety of pamphlet designs I decided to think about playing around with the folding of mine. Thinking about some of his type, especially this… ->
I wanted to make something that created this cropping of the letters, but using the 3 dimensional aspect of paper folding.
So I sketched out some ideas, and made a mock up of one of them. But it all seemed a little over complicated. In terms of “imaginary” mass production, but also in terms of physically holding and using the guide. Too many folds to accommodate his name would deem the paper too long, heavy, and flimsy, as well as being awkward to read.
So I decided on something much simpler but which still came about through playing with the letters of his name…